I help nonprofits, foundations, CSR teams and other mission-led organisations bring clarity and structure to communication that has become scattered as they grow or change.
The organisation is introduced differently across decks, proposals and meetings.
The website, reports and presentations do not always tell the same story.
Different team members describe the organisation in different ways.
The communication calendar is full, but not always connected to organisational priorities.
Gaatha brings these pieces together—clarifying the story, setting priorities and creating communication tools the team can continue using.
I bring senior judgment and practical structure to four areas of communication.
01
Strengthen how your organisation, programmes and impact are explained across websites, decks, reports and stakeholder communication.
02
Decide what needs to be communicated, to whom and when—across donors, partners, teams, leadership, campaigns and key organisational moments.
03
Identify the stories, data, photographs, testimonials and proof points your organisation needs to collect and use more consistently.
04
Create practical structures, templates and guidance that internal teams, writers, designers and partner agencies can understand and execute.
I can support a broad communication need or a focused organisational priority.
I review existing communication to identify what is working, what has become unclear or inconsistent, and what needs attention first.
This can include: websites, decks and reports; fundraising and stakeholder communication; social media, newsletters and campaigns; internal communication and how teams describe the organisation.
I help organisations clarify their core story and develop selected content for important communication needs.
This can include: core story and key messages; organisation, programme and geography explainers; impact snapshots and case stories; story-gathering and testimonial guidance; writing or rewriting for priority materials.
I turn organisational priorities into a practical communication plan that teams can use and carry forward.
This can include: annual communication blueprints; stakeholder communication plans; content priorities and calendars; key organisational moments; team roles, templates and checklists.
I provide strategic communication support for a specific project, deadline or organisational moment.
This can include: campaign and launch planning; annual report planning and story structure; fundraising communication; leadership and internal communication; website direction; brand and communication playbook guidance.
The value of Gaatha is not another polished document that sits unused. It is communication direction your organisation can apply repeatedly.
01
Teams and leaders can explain the organisation consistently.
02
Stronger asks and material that makes funding needs easier to understand.
03
Stories, data, photographs and proof can be reused across formats.
04
People know what to communicate, when it matters and who will take it forward.
A few examples of how I help organisations bring greater clarity, structure and direction to their communication.
Education nonprofit · Communication Review
Reviewed fundraising and stakeholder communication across decks, reports, proposals and stories. Identified gaps, repetition and priority improvements, with clearer direction for explaining the organisation's work, impact and funding needs.
Child-protection foundation · Communication Planning
Supported brand and fundraising communication, then developed an annual communication blueprint covering stakeholder priorities, key moments, content needs and team ownership.
Aarti Krishnan
Founder, Gaatha
I lead Gaatha, an independent communication strategy practice for mission-led organisations. Over the years, I have led communication mandates at The Akshaya Patra Foundation and Cipla Foundation, and consulted with organisations including The Drama School Foundation and Jai Vakeel Foundation. My work has spanned CSR communication, fundraising campaigns, stakeholder engagement, digital strategy, internal communication and impact storytelling.
I also bring corporate-sector experience from ITC, Eureka Forbes, Reliance Life Insurance, Aircel and NIIT, across brand strategy, product marketing, digital communication, customer acquisition, retail marketing and campaign planning.
I am a senior marketing and communications professional with over 19 years of experience across the corporate, CSR, philanthropy and nonprofit sectors.
My work combines strategic thinking with practical direction, with a focus on communication that teams can understand, use and carry forward.
Tell me what is changing, what feels unclear or what important communication moment you are preparing for. We can begin with a conversation.